1. Introduction
This Privacy Policy explains how Blueprisma Digital Boutique S.A.C.S ("Blueprisma", "we", "us" or "our") collects, uses, stores and protects personal data when you visit blueprisma.net, submit an inquiry or interact with our services.
Blueprisma is incorporated in Peru and works with clients worldwide, including in the European Union. We therefore process personal data in line with:
- the EU General Data Protection Regulation (GDPR, Regulation (EU) 2016/679)
- the EU ePrivacy rules on cookies, as implemented in national law (e.g. Spain's LSSI and Poland's Electronic Communications Law)
- Peru's Personal Data Protection Law (Law No. 29733)
- other applicable privacy laws
2. Data Controller
Blueprisma Digital Boutique S.A.C.S
Registered address: Jr. Johann Strauss Nro. 605 Dpto. 101, Lima, Peru
Email: info@blueprisma.net
3. Personal Data We Collect
3.1. Data you provide
Through our contact and discovery call forms:
- Name
- Email address
- Phone number (optional)
- Company
- Project details or messages
3.2. Data collected automatically
- Technical data needed to deliver and secure the website: IP address, browser and device information, and session identifiers set by Wix and Cloudflare.
- Analytics data, only if you consent: pages visited, time spent on the site, approximate location, device type and how you reached our site. We collect this with Google Analytics 4 (see Section 9).
4. How We Use Personal Data
We use your personal data to:
- respond to your inquiries
- schedule discovery calls
- provide information about our services
- keep the website secure and working properly
- understand how the website is used and improve it (only with your consent)
- comply with legal obligations
We never sell your personal data.
5. Legal Basis for Processing (GDPR)
For visitors in the EU/EEA, we rely on:
- Consent: for analytics cookies (Google Analytics 4), given through our cookie banner. You can withdraw it at any time.
- Pre-contractual steps: when you contact us about a potential project.
- Legitimate interest: to operate, secure and maintain the website, and to answer communications.
- Legal obligation: when the law requires us to keep or disclose data.
6. International Data Transfers
Some of our providers process data outside Peru and the EU/EEA, including in the United States (for example Wix and Google). When personal data of EU/EEA visitors is transferred outside the EU/EEA, we rely on appropriate safeguards, such as the EU Commission's adequacy decision for the EU-US Data Privacy Framework (for certified providers) or Standard Contractual Clauses.
7. Data Storage and Security
Your data may be stored in:
- Wix.com (website hosting and CRM)
- internal secure systems used by Blueprisma
We use encryption, access controls and other appropriate security measures to protect your data.
8. Use of AI Tools
Blueprisma may use AI tools for:
- creative design workflows
- marketing automation
- AI agents and automated workflows
- content generation support
We do not upload sensitive personal data into AI systems unless you have explicitly consented.
9. Cookies and Similar Technologies
Cookies are small files stored on your device. We also use similar technologies, such as your browser's local storage.
9.1. Strictly necessary cookies (always active)
These are required for the website to work and stay secure, so they do not need your consent.
- svSession (Wix): identifies unique visitors and tracks a visitor's session. Duration: 12 months.
- XSRF-TOKEN (Wix): security, prevents cross-site request forgery. Duration: session.
- hs (Wix): security. Duration: session.
- server-session-bind and client-session-bind (Wix): security and session integrity. Duration: session.
- ssr-caching (Wix): shows how the site was rendered. Duration: about 20 seconds.
- bSession (Wix): measures system effectiveness. Duration: 30 minutes.
- fedops.logger.sessionId (Wix, local storage): stability and performance monitoring. Duration: until cleared.
- __cf_bm (Cloudflare, Wix's content delivery network): protects the site from malicious bot traffic. Duration: 30 minutes.
9.2. Consent cookies (always active)
These store your cookie choices so we can respect them.
- consent-policy (Wix): stores your consent preferences. Duration: 12 months.
- ucData and ucString (Usercentrics, local storage): store your consent choices made in the cookie banner. Duration: until cleared.
9.3. Analytics cookies (only with your consent)
These help us understand how visitors use the website. They are only set after you click "Accept All" or enable Analytics in the cookie banner.
- _ga (Google Analytics 4, Google): distinguishes visitors. Duration: up to 2 years.
- _ga_61455F2DYZ (Google Analytics 4, Google): keeps the session state. Duration: up to 2 years.
Provider: Google Ireland Limited / Google LLC. More information: https://policies.google.com/privacy
9.4. Fonts
Our website uses Google Fonts. When a page loads, your browser connects to Google's servers to download the font, which means Google receives your IP address. Google Fonts does not set cookies.
9.5. Managing and withdrawing consent
When you first visit our website, a cookie banner lets you accept all cookies, reject non-essential cookies or choose by category. Rejecting is as easy as accepting.
You can change your choice or withdraw your consent at any time with the "Privacy Settings" button shown on every page. Withdrawing consent does not affect processing carried out before withdrawal.
You can also delete or block cookies in your browser settings, but blocking strictly necessary cookies may stop parts of the website from working.
10. Sharing Data with Third Parties
We share personal data only with:
- Wix.com (website hosting and CRM)
- Google (Google Analytics 4, only with your consent, and Google Fonts)
- Usercentrics (cookie consent management)
- Cloudflare (content delivery and security, through Wix)
- contractors or partners involved in delivering a project
- authorities, when legally required
We do not share your data with advertisers or unrelated companies.
11. Your Rights
Depending on where you are (for example the EU/EEA or Peru), you have the right to:
- access your personal data
- request correction
- request deletion
- restrict or object to processing
- request data portability
- withdraw consent at any time
- lodge a complaint with a data protection authority (for example, the Spanish AEPD, the Polish UODO or the authority in your country of residence)
To exercise your rights, email info@blueprisma.net.
12. Data Retention
We keep personal data only as long as necessary:
- contact forms: up to 24 months
- discovery call forms: up to 24 months
- project-related communications: for the duration of the relationship plus 24 months
- technical logs: 6 to 12 months
- cookies: as listed in Section 9
13. Children's Privacy
Our website is not intended for people under 16. We do not knowingly collect data from minors.
14. Third-Party Links
Our website links to external sites, such as our social media profiles and WhatsApp. These sites have their own privacy policies, and we are not responsible for them. Clicking a WhatsApp link opens a service operated by WhatsApp/Meta.
15. Changes to This Policy
We may update this Privacy Policy from time to time. The latest version is always available on blueprisma.net, with its "Last updated" date.
16. Contact Us
If you have questions about this Privacy Policy, contact us at info@blueprisma.net.